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Research papers

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
November 16, 2016
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Citation

Hill and Price (2016a, November 16). Welcome to the club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club-8918


Research papers

The power of the oblique

Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Rhiannon Price, Steve Hill
June 15, 2014
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Citation

Price and Hill (2014a, June 15). The power of the oblique . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-the-oblique-